Sarah Stout / Account Services
Joe Knouse / Development
Ryan Benz / Account Services
Nicole Habib / Account Services
AgencyRx is a full-service healthcare communications agency with offices in New York and San Francisco. We support global brands with strategic and promotional capabilities from prelaunch commercialization to loss of exclusivity.
We don’t just believe in the power of medicine. We believe in the incredible, endless ways we can communicate about it. Conceptually. Experientially. Informatically. We don’t believe in well-trodden communication paths just for tradition’s sake. That’s inertia. That would kill us with boredom. (It kills your customers’ interest, too.) We push past cookie-cutter solutions. We are not married to paper. We believe in seeking the new. We believe in seeking the inspired. We believe in seeking the dynamic. We believe in seeking the unexpected. We believe in ...experimentation…inspiration. We perpetuate a culture of curiosity…wonder…resilience…determination. A culture that’s determined to take calculated risks. Because that’s the only way to make forward progress for clients in a congested, distracted, uninterested world. WE ARE THE INSPIRATION LABORATORY.
Agency teams at AgencyRx are structured in a L.A.B. Team (Leading Accounts and Brands), which consists of a core group of senior individuals from Strategic, Account, Creative, and Digital Services. This structure ensures a holistic approach to our clients’ brands.
Strategic Services comprises 3 arms: Medical & Scientific Affairs, Account Planning, and Business Strategy.
Our Medical & Scientific Affairs group champions medical direction and strategy, medical intelligence, medical writing, emerging data interpretation, therapeutic competitive intelligence, and advocacy initiatives.
Our Account Planning group fuels our discovery process and gleans insights about a brand or category that go below the surface of rational response. Our account planners are trained to uncover behavioral motivations and provide the creative team with the knowledge needed to produce impactful work that is not only resonant but also behaviorally impactful.
Our business strategists uncover insights that elucidate opportunities or challenges to maximize product potential. Our business strategists use various marketing tools to uncover business building aha moments that can improve performance across the full life cycle of a product.
There was a time when owning the client relationship was the bailiwick of the account group. That time has passed. We all own the client relationship because every discipline owns the brand.
We view the account service role as a more forward-thinking discipline. We are the folks who see the forest for the trees, the navigators of big picture thinking, and the lead integrators who anticipate market opportunities. We mobilize our holistic services to deliver what is in your brand’s best interests. We know your market, your product, your challenges, and perhaps most important, what is next for your brand.
AgencyRx believes that to truly differentiate brands in the marketplace, the creative must do more than merely talk about a product’s features or how it fulfills the customer’s needs. Brands can’t merely “say” anymore, brands must also “do.” Thus, the role of creative is to create value beyond what the product alone provides. As such, the creative mission at AgencyRx is to create holistic brand experiences that actually improve the lives of our customers. The result of each customer interaction with one of our products should be an experience and value that is so overwhelming that he or she would be remiss in choosing another option.
Our Digital group is an interactive and new media brain trust within AgencyRx that boasts scientific integrity and strategic acumen, enabling our clients to compete across any channel. Our mix of digital strategy and creative insights allows a seamless application of digital strategy across any channel, from iPad content to social media. Creatively, our pull-through of digital strategy dimensionalizes and expands on existing brand attributes to create robust, brand-centric creative output.
Michael Schreiber is the founding partner and President of AgencyRx. Prior to being named President, Michael served as Executive Creative Director.
Michael’s career started at the consumer agency Wells Rich Greene, where he created award-winning television campaigns for Heineken. Next, he worked at DMB&B, writing copy for a wide variety of P&G packaged goods. That led him to The Medicus Group, where he directed the effort to promote Crest, Fixodent, Oil of Olay, and Pampers to the medical community. The healthcare advertising route took him to Grey, where he served as creative director on a variety of business, including Augmentin and the launch of Advair Diskus.
In August 2000, Michael joined CDM, where he served as creative director on Lipitor, Viagra, Zithromax, Zyvox, VFend, and a host of other accounts. Michael was then tapped to help start AgencyRx, where he oversaw all creative and digital, including Teva Women’s Health brands Seasonique and LoSeasonique.
Michael has been published in The New York Times Magazine and has written health-related segments for NBC’s Dateline. In 2010, Michael served as executive chair of the Clio Healthcare board, was named one of the 1000 most influential people on the Internet by Fast Company Magazine, and has just been appointed to the first ever Clio Dream Team. He has studied at institutions of higher education abroad and in the United States, at St. John’s University and the School of Visual Arts.
Marina joined CDM in 2005; she led and built the Medical & Scientific Affairs group for AgencyRx; and then moved on to serve as a founding partner of Lab9. She now leads the Strategic & Scientific Services group for AgencyRx, providing medical, strategic, and scientific expertise for the agency and our clients. Marina has worked on a wide range of products and franchises—including Rituxan, Gleevec, Tasigna, Femara—and across all stages of the life cycle.
Before joining the CDM group of agencies, Marina was a consultant at Easton Associates (EA), a strategic healthcare consulting company. At EA, she was responsible for performing market opportunity assessments and developing commercialization strategies for clients in the pharmaceutical, biotechnology, medical device, and diagnostic sectors of the healthcare industry and in the investor community. She managed projects across a broad range of therapeutic areas, including neurology, pulmonary/critical care, pain, cardiovascular disease, and oncology.
Marina received a BA in anthropology and an MD from Northwestern University in Chicago. She trained in general surgery at the University of Cincinnati Medical Center and completed a postdoctoral fellowship at the University of Texas MD Anderson Cancer Center in Houston. While at MD Anderson, she authored numerous book chapters and scientific manuscripts for textbooks and peer-reviewed journals and presented work at national meetings and cancer center conferences. Her research focused on molecular-targeted therapies for pancreatic cancer.
In her free time, Marina enjoys reading, cooking, and combining traveling with running. Some of her latest races were the Antarctica, Médoc, and Safaricom marathons.
After teaching English in Prague, Czechoslovakia, and living the life of a starving playwright in Manhattan’s East Village, Fred entered the world of advertising in 1995. Since then, he has worked with several large pharmaceutical and packaged-goods companies, including Novo Nordisk, Pfizer, Merck, Novartis, AstraZeneca, Upjohn, Unilever, Colgate, Amgen, Biogen, and Genentech. At CDM, Fred worked on some of the agency’s biggest brands, including Levemir, NovoLog Mix 70/30, NovoLog, Lipitor, Norvasc, Caduet, Glucotrol XL, Prexige, Viagra, Relpax, and Zithromax, and spent 3 years developing global scientific messaging and MOA for the prelaunch commercialization of Amgen’s denosumab. At Lab9, Fred served as Managing Partner, Creative Director and oversaw all agency creative work for Genentech, EMD Serono, Eurand, and J&J.
Fred’s experience includes major product launches, in-line brand promotion, prelaunch promotion, OTC advertising, direct-to-consumer advertising, brand strategy, and patient initiatives. Fred now serves as Managing Partner, Creative Director at AgencyRx. Fred received a BA in English from the University of Michigan.
He lives with his wife, Susie, and 3 very active young sons in Westfield, New Jersey.
Matt brings to the CDM group of companies experience in the development of a best-in-class portfolio of interactive and new media campaigns for such clients as Amgen, Wyeth, Takeda, sanofi-aventis, Pfizer, GlaxoSmithKline, Ameriprise Financial, Old Spice, Novartis, Schering-Plough, Duramed, and Intendis. Matt’s pharmaceutical advertising experience stems from his leadership in founding the interactive and new media account management group at Saatchi & Saatchi Healthcare. He also offers a rich background in HIV from his time leading digital efforts for the BI HIV portfolio.
During his time at AgencyRx, Matt has developed DigitalRx from the ground up and currently works on all agency brands. Clients have often commended Matt for his strategic acumen, specifically his ability to develop online solutions for a variety of digital challenges and to effortlessly respond to marketplace shifts.
Prior to his career in pharmaceutical advertising, Matt served as an adjunct professor at the College of Business at Montana State University, where he also conducted research on leadership assessment instruments.